Fix it with Folgers
Every coffee drinker knows that, without your cup of coffee, your day feels off. Words are sounding foreign, you're sending emails you don’t remember writing, and you can actually feel your brain buffering. To show the feeling of being “off,” we are going to create a world that glitches, like you do without your coffee.
Folger’s Fix
The glitch can happen anywhere, so Folger’s is bringing their fix to the streets and giving coffee lovers a brick-n-mortar store.
Grocery store glitch& product redesign
Amazon Takeover
Folgers will do a one day homepage takeover on Amazon, giving shoppers the chance to take advantage of a “glitch” that is selling all Folgers products for $1.
Zoom glitch plug in
The unintentional glitch can ruin your day, but what if we took control of the glitch and used it to our advantage? Folgers releases a Zoom plugin that lets you take a break for coffee while your internet “glitches out.”
COPY: EMILY PUDERART DIRECTION: LINDSAY H.