New Balance
Believe in Balance
The conversation of mental health in sports has revolved around a world of destructive judgment and toxic behavior. New Balance wants to reclaim this conversation and encourage athletes to take care of their mental health and believe in balance.
Team Balance
New Balance forms a team of athletes who share their mental health journey and encourage others to take care of their mental health.
Rewrite the story
We’ve seen the lines. We've heard the mantras. We’ve had enough. New Balance is re-writing the lines that have negatively pushed us for years. Don’t keep pushing, don’t just do it, and don’t question your emotions. It’s time to listen to your body, listen to your mind, and believe in balance.
The Balance Set
The Balance Set is your new uniform for rest days. With proceeds going to the National Alliance on Mental Illness, your Balance gear is spreading awareness and supporting the cause on and off the field.
Text “BALANCE” to 741741 to reach the mental health helpline.
Balance x Headspace
For players who need to step off of the field, and step into their mental health.
New Balance is partnering with Headspace to help athletes get in touch with their mental health. Athletes struggling with mental health will have free access to Headspace Plus.
CHANGING THE NEWSFEED
Sports media and journalism has produced negative and shameful messaging when it comes to athletes' mental health. By taking away this negative language and changing the way we discuss athletic performances, we will be able to empower people to listen to their mental health.
COPY: EMILY PUDERART DIRECTION: LAURA S.